Again, here is a solution to a question that students struggle with. I think it is best to think about the decision being a Product Decision ie something that relates to whether or not we should launch/update/modify/alter/recall/drop products.
So with that in mind, think about the Cadbury's Fuse video. What would affect them as decision makers?
Time consuming to gather and analyse information – if a solution is needed quickly the structured model may slow down the process
Can be expensive to evaluate if the decision was a success or not.
Not always possible to gather sufficient information of quality
May stifle creativity - structured decisions leave no room for brainstorming or idea generation at times
Not always possible to gather sufficient information of quality
May stifle creativity - structured decisions leave no room for brainstorming or idea generation at times
Government legislation may interfere with the decision or change the effect of the decision.
Sometimes difficult to come up with alternative solutions – the best solution for the organisation may not suit the decision maker personally
Sometimes difficult to realise all the consequences of different solutions
Sometimes difficult to come up with alternative solutions – the best solution for the organisation may not suit the decision maker personally
Sometimes difficult to realise all the consequences of different solutions
Technology may be expensive or unavailable which can limit decisions.
No rash decisions made as time is taken to analyse the information
Information is gathered in quantity and of quality
Time taken to develop alternative solutions
No rash decisions made as time is taken to analyse the information
Information is gathered in quantity and of quality
Time taken to develop alternative solutions
Unmotivated workers may not perform as they were expected to, thus diluting the effect of the decision. They may not even agree with the decision.
Competitors may move the goalposts by making decisions of their own which counteract yours.
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