Thursday 18 December 2008

Describe the advantages and disadvantages to an organisation of a structured decision making model (2005)


Again, here is a solution to a question that students struggle with. I think it is best to think about the decision being a Product Decision ie something that relates to whether or not we should launch/update/modify/alter/recall/drop products.


So with that in mind, think about the Cadbury's Fuse video. What would affect them as decision makers?


Time consuming to gather and analyse information – if a solution is needed quickly the structured model may slow down the process

Can be expensive to evaluate if the decision was a success or not.

Not always possible to gather sufficient information of quality

May stifle creativity - structured decisions leave no room for brainstorming or idea generation at times

Government legislation may interfere with the decision or change the effect of the decision.

Sometimes difficult to come up with alternative solutions – the best solution for the organisation may not suit the decision maker personally

Sometimes difficult to realise all the consequences of different solutions

Technology may be expensive or unavailable which can limit decisions.

No rash decisions made as time is taken to analyse the information

Information is gathered in quantity and of quality

Time taken to develop alternative solutions
Unmotivated workers may not perform as they were expected to, thus diluting the effect of the decision. They may not even agree with the decision.
Competitors may move the goalposts by making decisions of their own which counteract yours.

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